February 20, 2007 :: Sirius and XM (xm2go) satellite digital radio companies to merge?
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By: John Drake Recently there’s been much talk and media hype regarding the purported desire of Sirius and XM (xm2go) satellite digital radio companies to merge. This proposition is not without its logistical and legal problems. For one, this would create a single entity that provides this specific kind of service to the consumer. In other words it would create a monopoly of sorts. The point is; however, that what appears to be a monopoly of sorts, may not be. Specifically, this new would-be entity would be competing with radio stations, and other more conventional communication entities. The consumer still has a choice. And perhaps the antitrust lawyers for the would-be new entity will argue that point, if the necessity for such becomes necessary. Another thing to consider is that this merger may not make sense. The communications technology and protocols employed by Sirius and XM are, of course, different. So, although the programming aspect of this merger would be academic, the deployment is not possible unless the technologies are either merged and a new type of propagation and reception technology is developed. And what about the current subscribers and their investment? Both entities report significant operating losses, and have used this fact in their preliminary communications with the Federal Trade Commission to defeat any antitrust movements. How, then the merger which necessitates significant investment into research, development and deployment will help them, remains a conundrum. |
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